Christmas, or Xmas as it is properly known, has been under attack for over a hundred years from those seeking to make vast amounts of money from it.
It is under constant bombardment by the biggest guns of the advertising industry from the 1st of november every year until Boxing day, when it is thrown aside like an old knackered horse.
Xmas is the cash cow of the retail industry. Without the income it generates, many businesses would simple fade away, from theatres to mobile phone shacks.
And this is not new or untraditional, in fact. Even before the christians stuck their noses in, the midwinter was, in essence, the same as it is now in accountancy, the period when the first two quarters returns are in and the projections can be made on the next two. In the prehistoric, early argicultural context, that meant knowing roughly if the harvest gathered in september would last until the spring brought new sources of food.
Hence the celebrations and the feasting – if the projections were good.